Senior Executives Part 5 Use Stories as Leading Indicators
- Author: colin-murphy
- Full Title: Senior Executives Part 5: Use Stories as Leading Indicators
- Type: #snippet✂️
- Document Tags: #humans
- URL: https://18f.gsa.gov/2022/08/25/senior-executives-pt5/
Highlights
- Early on, stories are better leading indicators of success than metrics. A leading indicator predicts what will happen whereas a lagging indicator, like page visits, clicks, or (in the private sector) revenue tracks what has happened. Stories provide genuine and nuanced insight. Stories can lead to patterns, patterns can lead to common challenges, and when you prioritize those challenges you can develop a better strategy and roadmap for your product. (View Highlight)
- Some of the best stories to collect and share are:
• Audio recordings or quotes of struggles and issues
• Video demos of the work or product
• Video recordings of reactions during usability tests (View Highlight)